Like me, the Italians love food. How do I know? I can see it on television. Yes, Americans have our own food advertising. It consists of "food porn" (showing the food in a close-up, larger-than-life shot, which has been scientifically proven to instill cravings for this food in the viewer.) It's not elegant. And from what I remember it emphasizes the social aspects of eating-- a group of buddies enjoying the never-ending nachos at TGI Friday's, for example.

Italian food advertising is about pleasure. See below: